Let them decide.
Watch them engage.
Set a challenge. Viewers donate to the pool.
They vote on whether you succeeded — and that's why they watch every second.
Win → you keep the money. Lose → it goes to charity.
Either way, you get the engagement.
Not gambling — viewers can't profit. They donate to you or charity.
Donations are nice. But they're passive.
Someone drops $5 in your stream. You say thanks. They feel good for a moment. Then everyone moves on.
There's no stakes. No tension. No shared experience.
Donation goals help a little — "at $500 I'll do a challenge" — but the money comes in whether you succeed or not. Your viewers are spectators, not participants.
What if the donation itself was tied to your performance?
What if your viewers had something at stake when you attempt that boss, that speedrun, that impossible challenge?
The data is clear
When your audience has skin in the game, everything changes.
Interactive content generates twice as much engagement as passive content
When viewers actively participate, their likelihood to convert doubles
Interactive video achieves 90% completion vs 58% for passive video
More than half of viewers prefer videos that let them engage directly
"When users actively participate in content, their likelihood to convert doubles."
This isn't speculation — it's research from across the marketing industry. Interactive content consistently outperforms passive content in engagement, retention, and conversion.
Challenge Pool takes this further: your viewers aren't just clicking buttons — they're putting money on your success. That's the ultimate form of engagement.
How it works
Four steps. No complexity for your viewers.
You set a challenge
Define what you're attempting and pick a charity from our approved list.
Example challenges:
- • "Run a marathon under 4 hours"
- • "Learn to do a backflip in 30 days"
- • "Beat this boss without taking damage"
- • "Pass my certification exam on the first try"
Viewers donate to the challenge pool
They click a link or use an overlay widget. We take a small 5% fee, and the rest goes into escrow until the challenge is resolved.
Viewers aren't betting. They're putting their money where their mouth is: "I believe in you" or "I want to see you try." Either way, they're invested.
You attempt the challenge live
This is where the magic happens. Your chat is glued to the screen. Every close call, every mistake, every clutch moment — they feel it because they have skin in the game.
The tension is real. The hype is real. The content is real.
Donors vote on the outcome
After you attempt the challenge, everyone who donated gets to vote: did you succeed? Simple majority wins.
If you succeed
You keep the full pool. Your viewers believed in you, and you delivered.
If you fail
The money goes to the charity you selected. Your community still did good.
The key insight: Viewers never get their money back and can never profit. They're choosing between supporting you or supporting charity. That's why this isn't gambling — it's conditional generosity.
What you actually get
It's not about the money. It's about making your audience care.
They can't look away
Regular viewers scroll their phones during your stream. Donors who put $10 on your challenge? They're watching every frame. Every close call makes them hold their breath. Every failure makes them groan. This is engagement you can't buy.
Their money is on the line — so their attention is too
They become part of the story
After the challenge, donors vote on whether you succeeded. That's not just watching — that's participating. They debated in chat. They argued about edge cases. They decided the outcome. Your content becomes their content.
Voting turns passive viewers into active participants
Win or lose, you win
Succeed and you pocket the pool. Fail and the money goes to a charity you picked — which your community chose together. There's no bad outcome. The only loser is boredom.
Every challenge is a story worth telling
The clips write themselves
The moment you finally land that trick. The heartbreak of failing on the last attempt. The chat exploding during the vote. These aren't just streams — they're shareable moments that bring new viewers who want to be part of the next one.
Challenges create content that spreads
Challenges for every creator
Click any card to see donors and voting details.
"Run a sub-3 hour marathon by October"
Fitness YouTuber who's never run more than a half marathon. Training starts in March.
"Land a kickflip"
Comedy creator who's never skateboarded. Bought his first board last week.
"Beat Elden Ring without taking damage"
Challenge runner who's done hitless runs before, but never Elden Ring.
"Pass the Bar exam on first attempt"
Law school grad documenting her study journey. Viewers invested in her success.
These are example scenarios showing what's possible.
What challenge has your audience been waiting for you to attempt?
Common questions
The stuff you're probably wondering about.
Get early access
We're launching with a small group of creators. Get on the list.